NBC's Olympic Mistake

http://online.wsj.com/article/SB121945280757465515.html?mod=2_1571_leftbox

NBC's decision to limit the amount of live video of the Olympics potentially cost them millions of dollars due to the loss of online advertising associated with the footage. According to analysts, NBC limited its ad revenue by choosing "not to make available live video for some of the Games' highest-profile events." Additionally, NBC did not distribute the footage on any other websites, "which would have boosted its audience."

Just when online video advertising is starting to catch on, NBC, according to analysts, could have potentially made a bundle of money. As an Olympic viewer myself, I went on NBC's website and was disappointed when the sport I wanted to watch was not there. I cannot understand why NBC made the decision to limit the amount of footage online when they knew CBS Sports was successful by showing and distributing most of the footage of the NCAA's March Madness basketball-tournament games.